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Why Small Businesses are Using Video To Increase Sales and Reach More Clients

As a small business, your goal is more than likely to increase your client base, resulting in an increase in sales. The best way to do this, is through the use of video. More and more small businesses are turning to video to increase their audience and promote higher sales. The average American spends 10 hours and 39 minutes consuming media each day.  This is over the course of checking each of their social accounts up to 21 times per day and any other sites they may visit. Video is eye-catching, entertaining, and can get a point across quicker than traditional advertisements.  More and more people are watching, sharing and connecting with new clients through the use of video.

The Growth of Social Media

Social media has made it easier than ever to tap into your target audience on a local and nationwide scale making it easier than ever to grow your business and target a specific market. On Facebook, there are over eight billion video views per day!  Steering these viewers’ eyes to your business’ page can easily drive up your brand awareness, resulting in a broader reach and an increase in sales. Studies show that three out of four people who watched a product or service video, followed through with a purchase or click through.

Video in Email

Video attached in an email can generate over a 200% click rate increase, which results in a broader audience reach and more web page traffic.  Last year, the average rate of videos published by a business was 33% – essentially one per day.  These are typically explainer videos, product demos, how-to videos and testimonials. Why would you want to use video in your email signature? Video in email allows the person you are communicating with to connect with you or your brand on a more personal level, creating a more trusting foundation for your B2C relationship.

Using Video to Promote Brand/Product Awareness

At the end of the day, video is a simple and concise way of exhibiting what you have to offer in under two minutes. Most businesses tend to have their own style and when it comes to online video marketing, small businesses use video to help build their brand while professional services focus on increasing investments.

Not all videos need to be showing off your latest products, you can use them to be more personable with potential customers by giving them to opportunity to learn about you and your staff.

People tend to connect more with a small business environment. Introduce them to your business through video to create a trusting relationship which will result in higher sales.

Think about how often you check your phone or how many people you pass on the street who have their heads down staring at a screen.  These are all people that you can be reaching, by getting your face in front of theirs and gaining their interest. Video is the tool that can help you gain this reach.

Video is constantly expanding its reach with more and more views. If you’re not already producing videos for your business there is no better time to start than now

If you’re interested in growing your business through the innovative use of high quality, custom video, send us an email, give us a call or even direct message us for a business consultation. 


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