5 Types of Videos for Small Businesses

There are tons of videos small businesses can make on their own or with a little help.  As a matter of fact, this list is actually a part two of videos that can be made to help promote who you are and what you do.  Video is an excellent way to promote yourself in the digital age as search engines and websites favor this content above anything else.  That being said, let’s take a look at five more types of videos your business can be making.  

Event Video

Event videos are more for special happenings within your business.  These are great to post on your website and social media pages because they show off company culture and can set you apart from others by showing what they may not be doing.  Events like Bring Your Child to Work Day or Small Business Saturday are two excellent examples of business events that can showcase your business as well as humanizing it.

Interview Video

Interview videos are an excellent way to tell stories about yourself and your company.  They’re more formal than just a video about you or your business.  You can tell a story and make a connection while selling your services.  Having employees interview can show their connection to the company and what you provide while executive interviews can be used to help gain clients and investments.        

Branding Video

Branding videos are simple, but a lot weighs on them.  You describe your business, what you do, and how you do it.  You can be serious, you can be silly, or you can be laid back, but this is the video that defines what you are as a whole.  For an example we’ll turn to the ever entertaining https://youtu.be/ZUG9qYTJMsI

Show Your “Production” Process 

If you’re a small business that has products made by hand or a way of refurbishing merchandise, show it off!  People love getting a “behind-the-scenes” look at how businesses are operated.  This can be anything from where you may go to discover new items or what you have in the back, to an inside look at baking techniques you may use. 

Live Auction

Social Media websites love live video.  In fact, just starting one can immediately alert all of your followers.  One popular thing small businesses have been known to do during these sales is hold online auctions. It’s an excellent way to get rid of some extra inventory. Display multiple products at one time to keep things interesting and have a starting price below.  You can have viewers submit you offers through the chat log and then follow up with them privately for payment.  Of course doing one item at a time and seeing how much you audience is willing to offer is another fine way of doing this.      

The 6 Types of Videos That Can Help Grow Your Business


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